The heart of Soban Korean Eatery’s vision is to offer authentic Korean dishes in a warm and welcoming setting. As the restaurant grew, its playful, outdated menu no longer reflected the quality and character of its food.

I redesigned the menu into a clean, modern system with improved readability and a consistent visual identity. This included establishing a refined typography hierarchy and reorganizing information for clarity. The new direction replaced the previous casual look with a sleek, contemporary style aligned with the restaurant’s brand values.

Throughout the process, I worked closely with owner-chef Solki Lee, ensuring clear communication and delivering a final design that matched his expectations and elevated the dining experience.